According to the source, Coto invested nearly 8.3 million U.S. dollars in digital advertising in Argentina in 2022, making the supermarket chain the leading online advertiser in the South American country that year. Government of Argentina followed with digital ad expenditure of approximately 3.5 million dollars.
Leading brands in Argentina in 2022, by estimated digital advertising spending
(in million U.S. dollars)
Characteristic
Estimated digital ad spend in million U.S. dollars
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The date of release is the date of access.
Figures have been rounded.
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Admetricks. (May 9, 2023). Leading brands in Argentina in 2022, by estimated digital advertising spending (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1383125/leading-brands-digital-ad-spend-argentina/
Admetricks. "Leading brands in Argentina in 2022, by estimated digital advertising spending (in million U.S. dollars)." Chart. May 9, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1383125/leading-brands-digital-ad-spend-argentina/
Admetricks. (2023). Leading brands in Argentina in 2022, by estimated digital advertising spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1383125/leading-brands-digital-ad-spend-argentina/
Admetricks. "Leading Brands in Argentina in 2022, by Estimated Digital Advertising Spending (in Million U.S. Dollars)." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1383125/leading-brands-digital-ad-spend-argentina/
Admetricks, Leading brands in Argentina in 2022, by estimated digital advertising spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1383125/leading-brands-digital-ad-spend-argentina/ (last visited November 21, 2024)
Leading brands in Argentina in 2022, by estimated digital advertising spending (in million U.S. dollars) [Graph], Admetricks, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1383125/leading-brands-digital-ad-spend-argentina/
