Purchase channels of home appliances South Korea 2022, by product

Published by
Jang Seob Yoon,
Jun 26, 2024
According to a survey conducted in South Korea by Opensurvey in May 2022, about 28 percent of respondents purchased everyday or seasonal appliances online via open market or social commerce. Overall, respondents seemed to prefer online purchase channels over offline ones when purchasing such products, which was in contrast to large appliances. Respondent shares were higher among offline purchase channels for large home appliances.

Purchase channels of home appliances in South Korea as of May 2022, by product

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Release date

May 2022

Region

South Korea

Survey time period

May 14 to 16, 2022

Number of respondents

2,246 respondents that recently purchased a home appliance*

Age group

20-59 years

Special properties

online and offline

Method of interview

Online Access Panel

Supplementary notes

*847 respondents for large appliances, 804 respondents for kitchen appliances, and 595 respondents for everyday/seasonal appliances.

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