According to a survey conducted in South Korea by Opensurvey in May 2022, about 28 percent of respondents purchased everyday or seasonal appliances online via open market or social commerce. Overall, respondents seemed to prefer online purchase channels over offline ones when purchasing such products, which was in contrast to large appliances. Respondent shares were higher among offline purchase channels for large home appliances.
Purchase channels of home appliances in South Korea as of May 2022, by product
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Opensurvey. (May 30, 2022). Purchase channels of home appliances in South Korea as of May 2022, by product [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1383100/south-korea-home-appliance-purchase-channels-by-product/
Opensurvey. "Purchase channels of home appliances in South Korea as of May 2022, by product." Chart. May 30, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1383100/south-korea-home-appliance-purchase-channels-by-product/
Opensurvey. (2022). Purchase channels of home appliances in South Korea as of May 2022, by product. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1383100/south-korea-home-appliance-purchase-channels-by-product/
Opensurvey. "Purchase Channels of Home Appliances in South Korea as of May 2022, by Product." Statista, Statista Inc., 30 May 2022, https://www.statista.com/statistics/1383100/south-korea-home-appliance-purchase-channels-by-product/
Opensurvey, Purchase channels of home appliances in South Korea as of May 2022, by product Statista, https://www.statista.com/statistics/1383100/south-korea-home-appliance-purchase-channels-by-product/ (last visited October 02, 2024)
Purchase channels of home appliances in South Korea as of May 2022, by product [Graph], Opensurvey, May 30, 2022. [Online]. Available: https://www.statista.com/statistics/1383100/south-korea-home-appliance-purchase-channels-by-product/