Offline information channels for home appliances South Korea 2022, by product

Published by
Jang Seob Yoon,
Jun 26, 2024
According to a survey conducted in South Korea by Opensurvey in May 2022, about 27 percent of respondents obtained information about large home appliances at a supermarket. Overall, answer shares for large appliances were higher than other product types.

Offline information channels for home appliances in South Korea as of May 2022, by product

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Release date

May 2022

Region

South Korea

Survey time period

May 14 to 16, 2022

Number of respondents

2,246 respondents that recently purchased a home appliance*

Age group

20-59 years

Method of interview

Online Access Panel

Supplementary notes

*847 respondents for large appliances, 804 respondents for kitchen appliances, and 595 respondents for everyday/seasonal appliances.

Multiple answers were possible.

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