Online information channels for home appliances South Korea 2022, by product

Published by
Jang Seob Yoon,
Dec 13, 2023
According to a survey conducted in South Korea by Opensurvey in May 2022, over 55 percent of respondents used a search platform to look up information online when buying kitchen appliances. This was the leading source of information for all home appliance product types, although there were varying answers for each product category.

Online information channels for home appliances in South Korea as of May 2022, by product

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Release date

May 2022

Region

South Korea

Survey time period

May 14 to 16, 2022

Number of respondents

2,246 respondents that recently purchased a home appliance*

Age group

20-59 years

Method of interview

Online Access Panel

Supplementary notes

*847 respondents for large appliances, 804 respondents for kitchen appliances, and 595 respondents for everyday/seasonal appliances.

Multiple answers were possible.

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