According to a survey conducted in South Korea by Opensurvey in May 2022, nearly 49 percent of respondents considered a domestic large company's general brand when purchasing home appliances. However, only around 30 percent of respondents ended up purchasing from that type of brand, with the majority choosing to buy from a small-medium company brand instead when it came to actual purchases.
Considered brand types when purchasing home appliances in South Korea as of May 2022
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Opensurvey. (May 30, 2022). Considered brand types when purchasing home appliances in South Korea as of May 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1382980/south-korea-home-appliance-brand-type-purchase-evaluation/
Opensurvey. "Considered brand types when purchasing home appliances in South Korea as of May 2022." Chart. May 30, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1382980/south-korea-home-appliance-brand-type-purchase-evaluation/
Opensurvey. (2022). Considered brand types when purchasing home appliances in South Korea as of May 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1382980/south-korea-home-appliance-brand-type-purchase-evaluation/
Opensurvey. "Considered Brand Types When Purchasing Home Appliances in South Korea as of May 2022." Statista, Statista Inc., 30 May 2022, https://www.statista.com/statistics/1382980/south-korea-home-appliance-brand-type-purchase-evaluation/
Opensurvey, Considered brand types when purchasing home appliances in South Korea as of May 2022 Statista, https://www.statista.com/statistics/1382980/south-korea-home-appliance-brand-type-purchase-evaluation/ (last visited November 22, 2024)
Considered brand types when purchasing home appliances in South Korea as of May 2022 [Graph], Opensurvey, May 30, 2022. [Online]. Available: https://www.statista.com/statistics/1382980/south-korea-home-appliance-brand-type-purchase-evaluation/
