In a 2022 survey, one quarter of fashion shoppers in the United States somewhat agreed that they would pay more for a sustainable version of the same fashion item. Thirteen percent of respondents somewhat disagreed.
Share of fashion consumers in the United States who would pay more for a sustainable version of the same fashion item in 2022
Respondents were asked to select their level of agreement for the statement "I will pay more for a sustainably made version of the same fashion item."
Survey respondents were nationally representative according to age, gender, and region.
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Nosto. (September 21, 2022). Share of fashion consumers in the United States who would pay more for a sustainable version of the same fashion item in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1382947/willingness-to-pay-more-for-sustainable-fashion-us/
Nosto. "Share of fashion consumers in the United States who would pay more for a sustainable version of the same fashion item in 2022." Chart. September 21, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1382947/willingness-to-pay-more-for-sustainable-fashion-us/
Nosto. (2022). Share of fashion consumers in the United States who would pay more for a sustainable version of the same fashion item in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1382947/willingness-to-pay-more-for-sustainable-fashion-us/
Nosto. "Share of Fashion Consumers in The United States Who Would Pay More for a Sustainable Version of The Same Fashion Item in 2022." Statista, Statista Inc., 21 Sep 2022, https://www.statista.com/statistics/1382947/willingness-to-pay-more-for-sustainable-fashion-us/
Nosto, Share of fashion consumers in the United States who would pay more for a sustainable version of the same fashion item in 2022 Statista, https://www.statista.com/statistics/1382947/willingness-to-pay-more-for-sustainable-fashion-us/ (last visited December 22, 2024)
Share of fashion consumers in the United States who would pay more for a sustainable version of the same fashion item in 2022 [Graph], Nosto, September 21, 2022. [Online]. Available: https://www.statista.com/statistics/1382947/willingness-to-pay-more-for-sustainable-fashion-us/
