In a 2022 survey, about 47 percent of fashion shoppers in the United Kingdom at least somewhat agreed that they would stop buying from a fashion brand if they were proven to be making false or misleading claims about the sustainability of their product. The practice of making a product or company seem more environmentally friendly than it really is often referred to as 'greenwashing'.
Share of consumers in the United Kingdom who would stop buying from fashion brands that have been proven to make false claims about sustainability in 2022
Respondents were asked to select their level of agreement for the statement "I would stop buying from fashion brands that have been proved to be making false or misleading claims about the sustainability/environmental friendliness of their company/product."
Survey respondents were nationally representative according to age, gender, and region.
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Nosto. (September 21, 2022). Share of consumers in the United Kingdom who would stop buying from fashion brands that have been proven to make false claims about sustainability in 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1382914/consumers-who-would-not-buy-from-greenwashing-fashion-brands-uk/
Nosto. "Share of consumers in the United Kingdom who would stop buying from fashion brands that have been proven to make false claims about sustainability in 2022." Chart. September 21, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1382914/consumers-who-would-not-buy-from-greenwashing-fashion-brands-uk/
Nosto. (2022). Share of consumers in the United Kingdom who would stop buying from fashion brands that have been proven to make false claims about sustainability in 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1382914/consumers-who-would-not-buy-from-greenwashing-fashion-brands-uk/
Nosto. "Share of Consumers in The United Kingdom Who Would Stop Buying from Fashion Brands That Have Been Proven to Make False Claims about Sustainability in 2022." Statista, Statista Inc., 21 Sep 2022, https://www.statista.com/statistics/1382914/consumers-who-would-not-buy-from-greenwashing-fashion-brands-uk/
Nosto, Share of consumers in the United Kingdom who would stop buying from fashion brands that have been proven to make false claims about sustainability in 2022 Statista, https://www.statista.com/statistics/1382914/consumers-who-would-not-buy-from-greenwashing-fashion-brands-uk/ (last visited November 23, 2024)
Share of consumers in the United Kingdom who would stop buying from fashion brands that have been proven to make false claims about sustainability in 2022 [Graph], Nosto, September 21, 2022. [Online]. Available: https://www.statista.com/statistics/1382914/consumers-who-would-not-buy-from-greenwashing-fashion-brands-uk/
