U.S. consumers who would not buy from fashion brands proven to be greenwashing 2022
In a 2022 survey, 55 percent of fashion shoppers in the United States at least somewhat agreed that they would stop buying from a fashion brand if they were proven to be making false or misleading claims about the sustainability of their product. The practice of making a product or company seem more environmentally friendly than it really is often referred to as 'greenwashing'.
