An analysis was conducted in 2023 on the most commonly appearing online marketplaces for beauty brand searches on Google. Lookfantastic had the highest search visibility, appearing 19 percent of the time among the first five search results. Amazon ranked second, with 11 percent, followed by Sephora at 10 percent.
Online marketplaces appearing the most when searching for beauty brands on Google worldwide in 2023
Characteristic
Times each marketplace appeared among the first five search results
Times each marketplace appeared among the first five Google search results for beauty brands. The top 21 beauty brands with the most global web traffic were analyzed. Google searches were conducted in the United Kingdom, Israel and South Africa. The statistic shows average values for all regions.
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InternetRetailing. (March 13, 2023). Online marketplaces appearing the most when searching for beauty brands on Google worldwide in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1382852/google-top-marketplaces-beauty-brands/
InternetRetailing. "Online marketplaces appearing the most when searching for beauty brands on Google worldwide in 2023." Chart. March 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1382852/google-top-marketplaces-beauty-brands/
InternetRetailing. (2023). Online marketplaces appearing the most when searching for beauty brands on Google worldwide in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1382852/google-top-marketplaces-beauty-brands/
InternetRetailing. "Online Marketplaces Appearing The Most When Searching for Beauty Brands on Google Worldwide in 2023." Statista, Statista Inc., 13 Mar 2023, https://www.statista.com/statistics/1382852/google-top-marketplaces-beauty-brands/
InternetRetailing, Online marketplaces appearing the most when searching for beauty brands on Google worldwide in 2023 Statista, https://www.statista.com/statistics/1382852/google-top-marketplaces-beauty-brands/ (last visited July 22, 2024)
Online marketplaces appearing the most when searching for beauty brands on Google worldwide in 2023 [Graph], InternetRetailing, March 13, 2023. [Online]. Available: https://www.statista.com/statistics/1382852/google-top-marketplaces-beauty-brands/
