According to a survey on influencer marketing conducted in Thailand as of October 2022, food and drink brands ran their influencer marketing campaigns mostly on Facebook with a share of around 31.3 percent. This was followed by Instagram with about 27.7 percent of the total campaign share.
Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform
The source did not specify figures for the total number of respondents in Thailand.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/
AnyMind Group. "Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform." Chart. October 26, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/
AnyMind Group. (2022). Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/
AnyMind Group. "Share of Influencer Marketing Campaigns by Food and Beverage Industry in Thailand as of October 2022, by Social Media Platform." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/
AnyMind Group, Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform Statista, https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/ (last visited December 21, 2024)
Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/
