The balance between price and quality was the leading car brand choice criteria for 87 percent of Spanish respondents to a February 2023 survey. Security and brand trustworthiness and durability were the second and third reasons most impacting participants in their car buying journey. In contrast, financing offers were only popular among thirteen percent of respondents, despite 58 percent of participants to the same survey who bought a new car in the past twelve months using financing to pay for their purchase.
Leading criteria when choosing a car brand for Spanish respondents as of February 2023
individuals who have bought a car or motorcycle in the last year, or with intentions to purchase one in the next two years.
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Original survey question: "Talking about brands, what are the 3 main features you value the most when buying a car?"
The source specifies the error margin for the total results is of plus or minus 2.53 percent. Gender, age, and autonomous comminuty were taken into consideration for sampling.
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El Observatorio Cetelem. (April 12, 2023). Leading criteria when choosing a car brand for Spanish respondents as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1382803/spain-most-important-consumer-criteria-when-choosing-a-car-brand/
El Observatorio Cetelem. "Leading criteria when choosing a car brand for Spanish respondents as of February 2023." Chart. April 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1382803/spain-most-important-consumer-criteria-when-choosing-a-car-brand/
El Observatorio Cetelem. (2023). Leading criteria when choosing a car brand for Spanish respondents as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1382803/spain-most-important-consumer-criteria-when-choosing-a-car-brand/
El Observatorio Cetelem. "Leading Criteria When Choosing a Car Brand for Spanish Respondents as of February 2023." Statista, Statista Inc., 12 Apr 2023, https://www.statista.com/statistics/1382803/spain-most-important-consumer-criteria-when-choosing-a-car-brand/
El Observatorio Cetelem, Leading criteria when choosing a car brand for Spanish respondents as of February 2023 Statista, https://www.statista.com/statistics/1382803/spain-most-important-consumer-criteria-when-choosing-a-car-brand/ (last visited December 22, 2024)
Leading criteria when choosing a car brand for Spanish respondents as of February 2023 [Graph], El Observatorio Cetelem, April 12, 2023. [Online]. Available: https://www.statista.com/statistics/1382803/spain-most-important-consumer-criteria-when-choosing-a-car-brand/
