In a 2022 survey, 54 percent of fashion shoppers in the United Kingdom at least somewhat agreed that they did not trust some fashion companies' claims about their commitments to sustainability. One-fifth of the total respondents strongly agreed with this statement.
Share of fashion consumers in the United Kingdom who do not completely trust fashion brands' environmentally friendly claims in 2022
Respondents were asked to select their level of agreement for the statement "I don't completely trust the claims some fashion brands make about their commitment to sustainability/caring for the environment."
Survey respondents were nationally representative according to age, gender, and region.
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Nosto. (September 21, 2022). Share of fashion consumers in the United Kingdom who do not completely trust fashion brands' environmentally friendly claims in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1382787/mistrust-of-fashion-brands-sustainability-claims-uk/
Nosto. "Share of fashion consumers in the United Kingdom who do not completely trust fashion brands' environmentally friendly claims in 2022." Chart. September 21, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1382787/mistrust-of-fashion-brands-sustainability-claims-uk/
Nosto. (2022). Share of fashion consumers in the United Kingdom who do not completely trust fashion brands' environmentally friendly claims in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1382787/mistrust-of-fashion-brands-sustainability-claims-uk/
Nosto. "Share of Fashion Consumers in The United Kingdom Who Do Not Completely Trust Fashion Brands' Environmentally Friendly Claims in 2022." Statista, Statista Inc., 21 Sep 2022, https://www.statista.com/statistics/1382787/mistrust-of-fashion-brands-sustainability-claims-uk/
Nosto, Share of fashion consumers in the United Kingdom who do not completely trust fashion brands' environmentally friendly claims in 2022 Statista, https://www.statista.com/statistics/1382787/mistrust-of-fashion-brands-sustainability-claims-uk/ (last visited December 21, 2024)
Share of fashion consumers in the United Kingdom who do not completely trust fashion brands' environmentally friendly claims in 2022 [Graph], Nosto, September 21, 2022. [Online]. Available: https://www.statista.com/statistics/1382787/mistrust-of-fashion-brands-sustainability-claims-uk/
