Spain: consumers' preferred sources of information for car purchase 2023

Published by
Mathilde Carlier,
May 9, 2023
Around 57 percent of Spanish respondents to a February 2023 survey reported using automotive brands' own websites during their car buying process. Additionally, almost half of respondents consulted automotive websites. In contrast, social medias and advertisment websites were the least popular sources of information among survey participants.

Leading sources of information during the car buying process among Spanish respondents as of February 2023

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Sources

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Release date

April 2023

Region

Spain

Survey time period

February 1, 2023 to February 20, 2023

Number of respondents

2,159 respondents

Special properties

individuals who have bought a car or motorcycle in the last year, or with intentions to purchase one in the next two years.

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original survey question: "What types of web pages do you consult when looking for information?"

The source specifies the error margin for the total results is of plus or minus 2.53 percent. Gender, age, and autonomous community were taken into consideration for sampling.

Multiple answers were possible.

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