In a 2022 survey, 54 percent of fashion shoppers in the United States at least somewhat agreed that working out which fashion items are sustainable and environmentally friendly is confusing. Only five percent of respondents strongly disagreed.
Share of fashion consumers in the United States who find it confusing to work out which fashion items are environmentally friendly in 2022
Respondents were asked to select their level of agreement for the statement "I want the fashion industry to become more sustainable/environmentally friendly."
Survey respondents were nationally representative according to age, gender, and region.
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Nosto. (September 21, 2022). Share of fashion consumers in the United States who find it confusing to work out which fashion items are environmentally friendly in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1382712/confusion-over-sustainability-of-clothes-us/
Nosto. "Share of fashion consumers in the United States who find it confusing to work out which fashion items are environmentally friendly in 2022." Chart. September 21, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1382712/confusion-over-sustainability-of-clothes-us/
Nosto. (2022). Share of fashion consumers in the United States who find it confusing to work out which fashion items are environmentally friendly in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1382712/confusion-over-sustainability-of-clothes-us/
Nosto. "Share of Fashion Consumers in The United States Who Find It Confusing to Work out Which Fashion Items Are Environmentally Friendly in 2022." Statista, Statista Inc., 21 Sep 2022, https://www.statista.com/statistics/1382712/confusion-over-sustainability-of-clothes-us/
Nosto, Share of fashion consumers in the United States who find it confusing to work out which fashion items are environmentally friendly in 2022 Statista, https://www.statista.com/statistics/1382712/confusion-over-sustainability-of-clothes-us/ (last visited December 22, 2024)
Share of fashion consumers in the United States who find it confusing to work out which fashion items are environmentally friendly in 2022 [Graph], Nosto, September 21, 2022. [Online]. Available: https://www.statista.com/statistics/1382712/confusion-over-sustainability-of-clothes-us/
