Most used customer support method among online shopper in Japan 2022

Published by C. Diep, May 9, 2023
E-mail and contact forms were the most common form of customer support used among online shoppers in Japan, as revealed in a survey conducted in August 2022 among consumers who made use of customer support services after encountering trouble on general e-commerce websites. Online mail contact accounted for 27 percent of customer support service uses, with call centers following closely behind with a 25 percent share.

Most used form of customer support among consumers shopping online in Japan as of August 2022

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Release date

October 2022

Region

Japan

Survey time period

August 2022

Number of respondents

2,500 respondents

Age group

20-74 years

Special properties

respondents who have encountered trouble during online purchases in the past year and made use of customer support services

Method of interview

Online survey

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