Top plans to use 3rd-party ad analytics tools in video streaming worldwide 2023

Published by
Michele Majidi,
Jul 16, 2024
According to a survey conducted among subscription video-on-demand (SVOD) companies worldwide in November 2022, 44 percent of respondents said they planned to use a third-party advertising analytics tool the following year. Around 34 percent reported planning to adopt them in the following months.

Leading plans to use a third-party advertising analytics tool according to subscription video-on-demand (SVOD) business owners worldwide in 2023

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Release date

March 2023

Region

Worldwide

Survey time period

November 2022

Number of respondents

250 respondents

Special properties

among business owners (director-level or higher) from North America, Latin America, Europe, the Middle East, and the Asia-Pacific region

Method of interview

Online survey

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Statistics on " Hybrid video-on-demand services in the United States "

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Other statistics that may interest you Hybrid video-on-demand services in the United States

Overview

4

Revenues

6

Subscribers

7

Demographics

8

Consumer behavior

8

Further related statistics

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Topics

Online video advertising and marketing in AsiaStreaming in the Asia-Pacific regionAdvertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in Asia
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