Online revenue channel share of e-commerce companies in Italy 2023

Published by Daniela Coppola, May 7, 2024
Online websites contribute a significant share of online retailers' revenue in Italy. According to a survey from early 2023, websites accounted for 40 percent of companies' online revenue, followed by marketplaces at 28 percent. In turn, social media represented 13 percent.

Online revenue distribution of e-commerce companies in Italy in 2023, by sales channel

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Release date

April 2023

Region

Italy

Survey time period

January to March 2023

Number of respondents

226 Italian e-commerce companies

Supplementary notes

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E-commerce in ItalyInternet usage in ItalyOnline grocery market in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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