According to a survey conducted among subscription video-on-demand (SVOD) companies worldwide in November 2022, 38 percent of respondents said they measured advertisement performance and engagement with the data they received from the ad server. This was followed by 25 percent of respondents citing third-party ad analytics tools, while another 25 percent mentioned combining both methods.
Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NPAW. (March 29, 2023). Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/
NPAW. "Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022." Chart. March 29, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/
NPAW. (2023). Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/
NPAW. "Leading Ways to Measure Ad Performance and Engagement of Video Streaming Services According to Business Owners Worldwide as of November 2022." Statista, Statista Inc., 29 Mar 2023, https://www.statista.com/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/
NPAW, Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022 Statista, https://www.statista.com/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/ (last visited July 27, 2024)
Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022 [Graph], NPAW, March 29, 2023. [Online]. Available: https://www.statista.com/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/
