Favorability of brands hiring LGBTQ spokespeople in the U.S. 2023, by ethnicity

Published by
J. G. Navarro,
May 16, 2024
During an April 2023 survey in the United States, 61 percent of responding Hispanic adults reported being either very or somewhat favorable of brands hiring LGBTQ spokespeople. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons. The shares among Black and white interviewees stood at 55 and 51 percent, respectively.

Adults' favorability of brands hiring LGBTQ spokespeople in the United States as of April 2023, by ethnicity

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Release date

April 2023

Region

United States

Survey time period

April 14 to 17, 2023

Number of respondents

4,401 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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