During an April 2023 survey in the United States, 69 percent of respondents aged 18 to 34 reported being either very or somewhat favorable of brands hiring LGBTQ spokespeople. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons. Among interviewees over 65, the share stood at 44 percent.
Adults' favorability of brands hiring LGBTQ spokespeople in the United States as of April 2023, by age group
Characteristic
Very favorable
Somewhat favorable
Somewhat unfavorable
Very unfavorable
Don’t know / No opinion
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Morning Consult. (April 17, 2023). Adults' favorability of brands hiring LGBTQ spokespeople in the United States as of April 2023, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1382446/favorability-brands-lgbtq-spokespeople-age-united-states/
Morning Consult. "Adults' favorability of brands hiring LGBTQ spokespeople in the United States as of April 2023, by age group." Chart. April 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1382446/favorability-brands-lgbtq-spokespeople-age-united-states/
Morning Consult. (2023). Adults' favorability of brands hiring LGBTQ spokespeople in the United States as of April 2023, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1382446/favorability-brands-lgbtq-spokespeople-age-united-states/
Morning Consult. "Adults' Favorability of Brands Hiring Lgbtq Spokespeople in The United States as of April 2023, by Age Group." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1382446/favorability-brands-lgbtq-spokespeople-age-united-states/
Morning Consult, Adults' favorability of brands hiring LGBTQ spokespeople in the United States as of April 2023, by age group Statista, https://www.statista.com/statistics/1382446/favorability-brands-lgbtq-spokespeople-age-united-states/ (last visited July 22, 2024)
Adults' favorability of brands hiring LGBTQ spokespeople in the United States as of April 2023, by age group [Graph], Morning Consult, April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1382446/favorability-brands-lgbtq-spokespeople-age-united-states/