Nearly half of adults in the UK stated in a 2023 survey that it makes no difference to them whether an original TV show on streaming services has already finished or not before starting to watch. A further 39 percent of respondents sometimes or always wait until an original with several seasons and a connected storyline ends completely. Younger age groups, in particular, wait for streaming originals' finale before starting to watch.
Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age
Characteristic
I always wait until a show ends completely before I start watching
I sometimes wait until a show ends completely before I start watching
It makes no difference to me whether the show has finished or not
I never wait (i.e., I watch each season as it's released)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (March 10, 2023). Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1382358/stream-original-shows-preference-uk-by-age/
YouGov. "Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age." Chart. March 10, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1382358/stream-original-shows-preference-uk-by-age/
YouGov. (2023). Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1382358/stream-original-shows-preference-uk-by-age/
YouGov. "Preference for When to Watch Original Shows on Streaming Services with Multiple Seasons and Connected Storylines in The United Kingdom as of February 2023, by Age." Statista, Statista Inc., 10 Mar 2023, https://www.statista.com/statistics/1382358/stream-original-shows-preference-uk-by-age/
YouGov, Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age Statista, https://www.statista.com/statistics/1382358/stream-original-shows-preference-uk-by-age/ (last visited December 23, 2024)
Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age [Graph], YouGov, March 10, 2023. [Online]. Available: https://www.statista.com/statistics/1382358/stream-original-shows-preference-uk-by-age/
