Preferences for buying products online Thailand 2023, by gender

Published by Kankanit Ciba, Apr 5, 2024
According to a survey on online shopping preferences in Thailand as of January 2023, fashion products received the highest amount of votes by both male and female respondents at around 53 percent and 69 percent, respectively. In contrast, the product category that was least popular among the survey participants was entertainment.

Preferences for buying different products online in Thailand as of January 2023, by gender

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Release date

April 2023

Region

Thailand

Survey time period

January 2023

Number of respondents

1,032 respondents

Age group

18 years and older

Supplementary notes

Original question: "What product category do you prefer to shop online?"

Shares of respondents: 59.5 percent male and 40.50 percent female

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Statistics on " E-commerce in Thailand "

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Overview

5

Key indicators

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Segments

6

E-commerce users

5

Leading platforms

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Payment methods

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Logistics

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Consumer behavior

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Further related statistics

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Topics

E-commerce in ThailandRetail sector in ThailandThe digital market in ThailandRetail shopping behavior in ThailandSocial commerce in Thailand
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