During a mid-2022 survey in Colombia, around one-third (33 percent) of responding internet users said they have searched for further information on a brand promoted by an influencer. Some 26 percent have considered buying a product or service mentioned by influencers. As of 2022, over 60 billion Colombian pesos were invested in influencer marketing in the country.
Internet users' attitudes toward influencer marketing in Colombia as of July 2022
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IAB Colombia. (December 13, 2022). Internet users' attitudes toward influencer marketing in Colombia as of July 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1382239/internet-users-attitudes-influencers-colombia/
IAB Colombia. "Internet users' attitudes toward influencer marketing in Colombia as of July 2022." Chart. December 13, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1382239/internet-users-attitudes-influencers-colombia/
IAB Colombia. (2022). Internet users' attitudes toward influencer marketing in Colombia as of July 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1382239/internet-users-attitudes-influencers-colombia/
IAB Colombia. "Internet Users' Attitudes toward Influencer Marketing in Colombia as of July 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1382239/internet-users-attitudes-influencers-colombia/
IAB Colombia, Internet users' attitudes toward influencer marketing in Colombia as of July 2022 Statista, https://www.statista.com/statistics/1382239/internet-users-attitudes-influencers-colombia/ (last visited December 21, 2024)
Internet users' attitudes toward influencer marketing in Colombia as of July 2022 [Graph], IAB Colombia, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1382239/internet-users-attitudes-influencers-colombia/
