Frequency of online shopping among population Thailand 2023, by gender

Published by Kankanit Ciba, Apr 5, 2024
According to a survey on e-commerce and online shopping in Thailand as of January 2023, the majority of both male and female respondents indicated they shopped online at least once a month at around 31 percent and 29 percent, respectively. However, more women said they purchased items online every day. Overall, women who participated in the survey made more frequent online purchases than men.

Frequency of online shopping among population in Thailand as of January 2023, by gender

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Release date

April 2023

Region

Thailand

Survey time period

January 2023

Number of respondents

1,032 respondents

Age group

18 years and older

Supplementary notes

Original question: "How often do you shop online?"

Share of respondents: 59.5 percent male and 40.50 percent female

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