Factors influencing energy drinks consumption Indonesia 2023

Published by Mona Siahaan, Jun 16, 2023
According to a 2023 survey conducted in Indonesia, the majority of respondents indicated that they consumed energy drinks to relax or take a break, amounting to around 39.03 percent. Meanwhile, approximately 19.09 percent of participants stated that they consumed the drinks to have more energy.

Main reasons to consume energy drinks in Indonesia as of January 2023

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Release date

April 2023

Region

Indonesia

Survey time period

January 2023

Number of respondents

1,434 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "What is the top reason for you to consume energy drinks?"

*Other answers include: the respondents do not consume energy drinks, need the energy to work, want to have fun, or want to give the drinks a try.

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