Challenges for online shopping Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a 2023 survey conducted in Vietnam, approximately 52.6 percent of respondents found online shopping challenging due to concerns about product quality. Furthermore, around 45.3 percent expressed concerns about after-sale services, such as exchange, return, and refund policies when making online purchases.

Leading barriers to online shopping among consumers in Vietnam as of January 2023

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Release date

April 2023

Region

Vietnam

Survey time period

January 2023

Number of respondents

1,140 respondents

Age group

18 years and older

Special properties

among respondents nationwide

Method of interview

Online survey

Supplementary notes

Original question: "What are the main challenges to your online shopping?"

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