According to a survey conducted among podcast listeners in the United States in October 2022, 41 percent of Millennial respondents – (born between 1981 and 1996) and 33 percent of Gen X respondents (1965-1980) said they had bought a product or service because of a podcast ad. Among members of Generation Z, the share stood at percent.
Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (April 13, 2023). Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1382103/podcast-advertising-effectiveness-by-generation-us/
Insider Intelligence. "Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation." Chart. April 13, 2023. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1382103/podcast-advertising-effectiveness-by-generation-us/
Insider Intelligence. (2023). Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1382103/podcast-advertising-effectiveness-by-generation-us/
Insider Intelligence. "Share of Podcast Listeners Who Have Purchased a Product or Service Because of a Podcast Ad in The United States as of October 2022, by Generation." Statista, Statista Inc., 13 Apr 2023, https://www.statista.com/statistics/1382103/podcast-advertising-effectiveness-by-generation-us/
Insider Intelligence, Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation Statista, https://www.statista.com/statistics/1382103/podcast-advertising-effectiveness-by-generation-us/ (last visited September 26, 2024)
Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by generation [Graph], Insider Intelligence, April 13, 2023. [Online]. Available: https://www.statista.com/statistics/1382103/podcast-advertising-effectiveness-by-generation-us/