Influences on online shopping decisions Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a 2023 survey conducted in Vietnam, approximately 72.3 percent of respondents indicated that website reviews greatly influenced their decision to make online purchases. In contrast, only 9.22 percent of respondents mentioned being influenced by celebrities when making online purchase decisions.

Sources that influenced online purchasing decisions among consumers in Vietnam as of January 2023

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Release date

April 2023

Region

Vietnam

Survey time period

January 2023

Number of respondents

1,140 respondents

Age group

18 years and older

Special properties

among respondents nationwide

Method of interview

Online survey

Supplementary notes

Original question: "What sources of information most affect your online buying decision?"

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Statistics on " Social commerce in Vietnam "

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Overview

5

Social media usage

4

Social commerce usage

4

Social commerce platforms

4

Social commerce products

4

Influencer marketing

4

Consumer behavior

5

Further related statistics

9

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Topics

E-commerce in New ZealandE-commerce worldwideE-commerce in the Asia-Pacific regionE-commerce in AustraliaDigital payments in Australia
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