According to a 2023 survey conducted in Vietnam, approximately 72.3 percent of respondents indicated that website reviews greatly influenced their decision to make online purchases. In contrast, only 9.22 percent of respondents mentioned being influenced by celebrities when making online purchase decisions.
Sources that influenced online purchasing decisions among consumers in Vietnam as of January 2023
Characteristic
Share of respondents
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Standard Insights. (April 5, 2023). Sources that influenced online purchasing decisions among consumers in Vietnam as of January 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1382082/vietnam-influences-on-online-shopping-decisions/
Standard Insights. "Sources that influenced online purchasing decisions among consumers in Vietnam as of January 2023." Chart. April 5, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1382082/vietnam-influences-on-online-shopping-decisions/
Standard Insights. (2023). Sources that influenced online purchasing decisions among consumers in Vietnam as of January 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1382082/vietnam-influences-on-online-shopping-decisions/
Standard Insights. "Sources That Influenced Online Purchasing Decisions among Consumers in Vietnam as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1382082/vietnam-influences-on-online-shopping-decisions/
Standard Insights, Sources that influenced online purchasing decisions among consumers in Vietnam as of January 2023 Statista, https://www.statista.com/statistics/1382082/vietnam-influences-on-online-shopping-decisions/ (last visited August 24, 2024)
Sources that influenced online purchasing decisions among consumers in Vietnam as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1382082/vietnam-influences-on-online-shopping-decisions/