Preferences for buying products online Thailand 2023

Published by Kankanit Ciba, Apr 5, 2024
According to a survey on online/offline purchasing preference in Thailand as of January 2023, around 60 percent of the respondents stated they bought fashion products online. Beauty and personal care products came second with a little over 43 percent of the survey participants.

Preferences for buying different products online in Thailand as of January 2023

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Release date

April 2023

Region

Thailand

Survey time period

January 2023

Number of respondents

1,032 respondents

Age group

18 years and older

Supplementary notes

Original question: "What product category do you prefer to shop online?"

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Statistics on " Luxury goods in Thailand "

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Other statistics that may interest you Luxury goods in Thailand

Overview

4

Key indicators

6

Segments

5

Leading brands

5

Consumer behavior

6

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Topics

Luxury goods in ThailandRetail sector in ThailandBeauty and personal care in ThailandRetail shopping behavior in ThailandSocial media in Thailand
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