During a 2024 survey among TikTok users in Brazil, 71 percent reported believing that brands should be on social media to interact with consumers. In the previous year, the share reached 76 percent.
Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil in 2023 and 2024
Characteristic
Share of respondents
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Opinion Box. (March 20, 2024). Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil in 2023 and 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box. "Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil in 2023 and 2024." Chart. March 20, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box. (2024). Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil in 2023 and 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box. "Percentage of Tiktok Users Who Believed That Brands Should Be on Social Media to Interact with Consumers in Brazil in 2023 and 2024." Statista, Statista Inc., 20 Mar 2024, https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box, Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil in 2023 and 2024 Statista, https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/ (last visited August 24, 2024)
Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil in 2023 and 2024 [Graph], Opinion Box, March 20, 2024. [Online]. Available: https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/