As of March 2023, 44 percent of TikTok users surveyed in Brazil stated they preferred to consume anonymous people's content rather than celebrities' or brands' on the platform. On the other hand, around 22 percent of respondents disagreed with that statement.
Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023
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Opinion Box. (April 13, 2023). Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/
Opinion Box. "Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023." Chart. April 13, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/
Opinion Box. (2023). Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/
Opinion Box. "Percentage of Tiktok Users Who Preferred Anonymous People's Content Rather than Celebrities' or Brands' on The Platform in Brazil as of March 2023." Statista, Statista Inc., 13 Apr 2023, https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/
Opinion Box, Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023 Statista, https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/ (last visited December 21, 2024)
Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023 [Graph], Opinion Box, April 13, 2023. [Online]. Available: https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/
