Willingness to pay more for sustainable products Vietnam 2023

Published by Statista Research Department, Nov 9, 2023
According to a survey conducted in Vietnam, as of January 2023, over 38 percent of the participants expressed a strong willingness to spend on sustainable products. Conversely, only 5.4 percent of respondents showed some hesitation in paying extra for this product category.

Willingness to spend more on sustainable products among consumers in Vietnam as of January 2023

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Release date

April 2023

Region

Vietnam

Survey time period

January 2023

Number of respondents

1,140 respondents

Age group

18 years and older

Special properties

among respondents nationwide

Method of interview

Online survey

Supplementary notes

Original question: "To what extent would you be willing to pay a higher amount to cover additional costs for the sustainable and responsible production of goods & services?"

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