Reasons motivating internet users to click on an online ad in Colombia 2022

Published by
Julia Faria,
Dec 10, 2024
During a mid-2022 survey in Colombia, 51 percent of responding internet users said that online advertisements featuring a product that interested them online made or would make them click on that ad. Advertisements offering a deal or discount were mentioned by 46 percent of respondents.

Leading reasons motivating internet users to click on an online ad in Colombia as of July 2022

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Sources

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Release date

December 2022

Region

Colombia

Survey time period

June and July 2022

Number of respondents

500 respondents

Age group

16-55 years

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

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Statistics on " Advertising in Colombia "

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Overview

8

Colombian overview

4

Digital advertising

8

Traditional media

7

Leading companies

8

Consumer insights

7

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