Body care advertising spending in Germany 2023, by product category

Published by Statista Research Department, Feb 7, 2024
In the first half of 2023, the highest advertising spending category in the body care industry in Germany was hair care with 190 million euros. Facial care ad spending followed with 145 million.

Body care advertising spending in Germany in 1st half 2023, by product category (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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Statistics on " Advertising in Germany "

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Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

Further related statistics

3

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