According to the results of an April 2022 survey of consumers in the United States, nearly 60 percent of respondents among Generation Z stated that they are more loyal to a brand because of its public stance on societal events. The same share was recorded among Millennials. On average, 54 percent of U.S. consumers felt more loyal to brands speaking up face social issues.
Share of consumers who were more loyal to a brand because of its public stance on societal events in the United States in April 2022, by age group
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Merkle. (March 22, 2023). Share of consumers who were more loyal to a brand because of its public stance on societal events in the United States in April 2022, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1381615/us-consumers-loyal-to-brands-with-a-public-stance-on-societal-issues/
Merkle. "Share of consumers who were more loyal to a brand because of its public stance on societal events in the United States in April 2022, by age group." Chart. March 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1381615/us-consumers-loyal-to-brands-with-a-public-stance-on-societal-issues/
Merkle. (2023). Share of consumers who were more loyal to a brand because of its public stance on societal events in the United States in April 2022, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1381615/us-consumers-loyal-to-brands-with-a-public-stance-on-societal-issues/
Merkle. "Share of Consumers Who Were More Loyal to a Brand Because of Its Public Stance on Societal Events in The United States in April 2022, by Age Group." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1381615/us-consumers-loyal-to-brands-with-a-public-stance-on-societal-issues/
Merkle, Share of consumers who were more loyal to a brand because of its public stance on societal events in the United States in April 2022, by age group Statista, https://www.statista.com/statistics/1381615/us-consumers-loyal-to-brands-with-a-public-stance-on-societal-issues/ (last visited December 22, 2024)
Share of consumers who were more loyal to a brand because of its public stance on societal events in the United States in April 2022, by age group [Graph], Merkle, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1381615/us-consumers-loyal-to-brands-with-a-public-stance-on-societal-issues/
