According to a survey conducted between July 2021 and June 2022 in Singapore, Booking.com was the most popular travel brand among responsible travelers with an index score of 21.3. Agoda was placed second, followed by Expedia.
Leading travel brands in Singapore in 2022, by index score
The travel brand ranking aims to understand how travel brands differentiate themselves in the eyes of responsible travelers - defined as those who identify themselves as being focused on well-being, culture and environmental impact. The ranking highlights the brands that score highest in terms of consideration by the audience group.
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YouGov. (September 29, 2022). Leading travel brands in Singapore in 2022, by index score [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1381539/singapore-leading-travel-brands-by-index-score/
YouGov. "Leading travel brands in Singapore in 2022, by index score." Chart. September 29, 2022. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1381539/singapore-leading-travel-brands-by-index-score/
YouGov. (2022). Leading travel brands in Singapore in 2022, by index score. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1381539/singapore-leading-travel-brands-by-index-score/
YouGov. "Leading Travel Brands in Singapore in 2022, by Index Score." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1381539/singapore-leading-travel-brands-by-index-score/
YouGov, Leading travel brands in Singapore in 2022, by index score Statista, https://www.statista.com/statistics/1381539/singapore-leading-travel-brands-by-index-score/ (last visited January 02, 2025)
Leading travel brands in Singapore in 2022, by index score [Graph], YouGov, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1381539/singapore-leading-travel-brands-by-index-score/