In 2022, the tech industry's number of likes for sponsored videos amounted to around 31 million. It was the industry with the highest number of video likes, followed by the gaming one - with approximately 22.5 million likes for the same year.
Number of likes generated by influencer YouTube videos in selected industries in the United States and Canada from 1st to 4th quarter 2022
(in millions)
1. Influencer Media Value (IMV)I is a calculated value used to determine the return on investment of influencer marketing campaigns. The NeoReach Social Intelligence API automatically retrieves, evaluates, and scores sponsored posts against standard industry benchmarks. These standard industry benchmarks are created from a culmination of data from all types of marketing channels. The software looks at factors such as past campaign performance, paid channels, industry surveys, reports, and other performance-tracking analytics. IMV compares the reach of sponsored posts, with each post reviewed for quality, to the previously explained industry benchmarks. The result is the specific IMV representing the cost of generating an equivalent engagement level using another form of paid media.
2. Methodology: The data presented was collected from over 29,000 sponsored YouTube videos. The video database consisted of clips posted from January to December 2022, from creators based in the United States and Canada. They all complied with the FTC disclosure regulation.
Figures have been rounded.
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NeoReach. (March 10, 2023). Number of likes generated by influencer YouTube videos in selected industries in the United States and Canada from 1st to 4th quarter 2022 (in millions) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1381532/youtube-industry-video-likes-us-canada/
NeoReach. "Number of likes generated by influencer YouTube videos in selected industries in the United States and Canada from 1st to 4th quarter 2022 (in millions)." Chart. March 10, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1381532/youtube-industry-video-likes-us-canada/
NeoReach. (2023). Number of likes generated by influencer YouTube videos in selected industries in the United States and Canada from 1st to 4th quarter 2022 (in millions). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1381532/youtube-industry-video-likes-us-canada/
NeoReach. "Number of Likes Generated by Influencer Youtube Videos in Selected Industries in The United States and Canada from 1st to 4th Quarter 2022 (in Millions)." Statista, Statista Inc., 10 Mar 2023, https://www.statista.com/statistics/1381532/youtube-industry-video-likes-us-canada/
NeoReach, Number of likes generated by influencer YouTube videos in selected industries in the United States and Canada from 1st to 4th quarter 2022 (in millions) Statista, https://www.statista.com/statistics/1381532/youtube-industry-video-likes-us-canada/ (last visited October 02, 2024)
Number of likes generated by influencer YouTube videos in selected industries in the United States and Canada from 1st to 4th quarter 2022 (in millions) [Graph], NeoReach, March 10, 2023. [Online]. Available: https://www.statista.com/statistics/1381532/youtube-industry-video-likes-us-canada/