In October 2022, a survey in India revealed that users who were digitally engaged watched OTT content for longer than non-digitally engaged viewers. Among its various genres, movies on streaming platforms were the most consumed, with digitally engaged viewers spending over 380 minutes per week. Digital engagement refers to users participating in activities such as online discussions, watching clips, and sharing and posting about television, OTT or movie content outside of these verticals.
Impact of digital engagement on weekly watch time of streaming content in India as of October 2022
(in minutes)
*Includes digital influence in the “post-watching” stage of media content journey (i.e. engagement and digital advocacy).
**Refers to reality/talent hunt/game shows.
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BCG India. (March 27, 2023). Impact of digital engagement on weekly watch time of streaming content in India as of October 2022 (in minutes) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1381443/india-digital-influence-on-ott-consumption/
BCG India. "Impact of digital engagement on weekly watch time of streaming content in India as of October 2022 (in minutes)." Chart. March 27, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1381443/india-digital-influence-on-ott-consumption/
BCG India. (2023). Impact of digital engagement on weekly watch time of streaming content in India as of October 2022 (in minutes). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1381443/india-digital-influence-on-ott-consumption/
BCG India. "Impact of Digital Engagement on Weekly Watch Time of Streaming Content in India as of October 2022 (in Minutes)." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/1381443/india-digital-influence-on-ott-consumption/
BCG India, Impact of digital engagement on weekly watch time of streaming content in India as of October 2022 (in minutes) Statista, https://www.statista.com/statistics/1381443/india-digital-influence-on-ott-consumption/ (last visited November 03, 2024)
Impact of digital engagement on weekly watch time of streaming content in India as of October 2022 (in minutes) [Graph], BCG India, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/1381443/india-digital-influence-on-ott-consumption/
