Most popular items purchased online in the Philippines 2023

Published by
Christy Balita,
Apr 29, 2024
According to a 2023 survey conducted in the Philippines, approximately 65.07 percent of respondents stated they purchased clothes and footwear online, making it their most popular online purchase. In comparison, nearly five percent of survey participants shopped luxury goods online.

Most popular items purchased online among consumers in the Philippines as of January 2023

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Release date

April 2023

Region

Philippines

Survey time period

January 2023

Number of respondents

1,224 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "What product category do you prefer to shop online?"

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Statistics on " E-commerce in the Philippines "

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Overview

5

Key indicators

4

Key segments

3

Demographics

5

Leading platforms

5

Payment methods

5

Shopping behavior

7

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Topics

E-commerce in the PhilippinesInternet usage in the PhilippinesSocial media in the PhilippinesMobile internet & apps in the Philippines
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
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