In October 2022, a survey in India revealed that users that were digitally engaged spent more time watching linear TV content. The GEC fiction genre garnered viewers' attention the most with up to 440 minutes of weekly watch time. A similar observation was made across genres during the survey period. Digital engagement refers to viewers engaging in online discussions, watching clips, sharing and posting about television, OTT or movie content outside of these verticals.
Digital engagement impact on weekly watch time of linear television in India as of October 2022
(in minutes)
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BCG India. (March 27, 2023). Digital engagement impact on weekly watch time of linear television in India as of October 2022 (in minutes) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1381397/india-digital-engagement-impact-on-ltv-consumption/
BCG India. "Digital engagement impact on weekly watch time of linear television in India as of October 2022 (in minutes)." Chart. March 27, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1381397/india-digital-engagement-impact-on-ltv-consumption/
BCG India. (2023). Digital engagement impact on weekly watch time of linear television in India as of October 2022 (in minutes). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1381397/india-digital-engagement-impact-on-ltv-consumption/
BCG India. "Digital Engagement Impact on Weekly Watch Time of Linear Television in India as of October 2022 (in Minutes)." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/1381397/india-digital-engagement-impact-on-ltv-consumption/
BCG India, Digital engagement impact on weekly watch time of linear television in India as of October 2022 (in minutes) Statista, https://www.statista.com/statistics/1381397/india-digital-engagement-impact-on-ltv-consumption/ (last visited January 08, 2025)
Digital engagement impact on weekly watch time of linear television in India as of October 2022 (in minutes) [Graph], BCG India, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/1381397/india-digital-engagement-impact-on-ltv-consumption/
