Trailers and teaser videos were the leading source of information that influenced viewing decisions across verticals in India, especially linear TV, as indicated by 28 percent of respondents of a survey conducted in October 2022. Other sources included reviews and ratings and ad promos which had a greater impact on OTT viewers' decision-making. Interestingly, information about celebrities had the least impact on viewers' decision to watch movies.
Leading source of information to make a viewing decision in India as of October 2022
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BCG India. (March 27, 2023). Leading source of information to make a viewing decision in India as of October 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1381365/india-source-of-information-to-make-a-viewing-decision/
BCG India. "Leading source of information to make a viewing decision in India as of October 2022." Chart. March 27, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1381365/india-source-of-information-to-make-a-viewing-decision/
BCG India. (2023). Leading source of information to make a viewing decision in India as of October 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1381365/india-source-of-information-to-make-a-viewing-decision/
BCG India. "Leading Source of Information to Make a Viewing Decision in India as of October 2022." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/1381365/india-source-of-information-to-make-a-viewing-decision/
BCG India, Leading source of information to make a viewing decision in India as of October 2022 Statista, https://www.statista.com/statistics/1381365/india-source-of-information-to-make-a-viewing-decision/ (last visited December 30, 2024)
Leading source of information to make a viewing decision in India as of October 2022 [Graph], BCG India, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/1381365/india-source-of-information-to-make-a-viewing-decision/