In 2023, the revenue generated by Zalando Marketing Services was equal to 1.3 percent of the gross merchandise value (GMV) of Zalando's business-to-consumer (B2C) segment. The online retailer's long-term target is to reach three to four percent by 2028. Zalando owns the third largest retail media network in Europe.
Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023 and 2028
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Zalando. (March 13, 2024). Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023 and 2028 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/
Zalando. "Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023 and 2028." Chart. March 13, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/
Zalando. (2024). Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023 and 2028. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/
Zalando. "Share of Zalando Marketing Services (Zms) in Zalando's Business-to-consumer (B2c) Gross Merchandise Value (Gmv) in 2023 and 2028." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/
Zalando, Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023 and 2028 Statista, https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/ (last visited July 22, 2024)
Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023 and 2028 [Graph], Zalando, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/