Share of marketing services in Zalando's GMV 2023-2028

Published by Statista Research Department, Jun 18, 2024
In 2023, the revenue generated by Zalando Marketing Services was equal to 1.3 percent of the gross merchandise value (GMV) of Zalando's business-to-consumer (B2C) segment. The online retailer's long-term target is to reach three to four percent by 2028. Zalando owns the third largest retail media network in Europe.

Share of Zalando Marketing Services (ZMS) in Zalando's business-to-consumer (B2C) gross merchandise value (GMV) in 2023 and 2028

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Release date

March 2024

Region

Europe

Survey time period

2023

Supplementary notes

* Forecast.

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