A survey conducted in October 2022 on video-based media consumption in India revealed that over 80 percent of OTT viewers choose what to watch after researching the content online. Overall, 60 percent of the respondents conducted research across verticals including movies and linear TV to gain insights into the content that they wanted to watch in 2022.
Consumers who conduct research online to make a viewing decision in India as of October 2022, by vertical
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BCG India. (March 27, 2023). Consumers who conduct research online to make a viewing decision in India as of October 2022, by vertical [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/
BCG India. "Consumers who conduct research online to make a viewing decision in India as of October 2022, by vertical." Chart. March 27, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/
BCG India. (2023). Consumers who conduct research online to make a viewing decision in India as of October 2022, by vertical. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/
BCG India. "Consumers Who Conduct Research Online to Make a Viewing Decision in India as of October 2022, by Vertical." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/
BCG India, Consumers who conduct research online to make a viewing decision in India as of October 2022, by vertical Statista, https://www.statista.com/statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/ (last visited December 31, 2024)
Consumers who conduct research online to make a viewing decision in India as of October 2022, by vertical [Graph], BCG India, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/
