According to the study from October 2022, the most effective way of advertising was via television in Czechia. Most people watched each advertisement on TV for an average of 16.2 seconds. This length was 15.2 seconds when watching BVOD, 14.8 seconds on YouTube with ads that cannot be skipped, and only 5.9 seconds on Facebook.
Length of screen attention during advertising in Czechia as of October 2022
(in seconds)
Characteristic
Time in seconds
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mediaguru. (November 24, 2022). Length of screen attention during advertising in Czechia as of October 2022 (in seconds) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1381290/czechia-screen-attention-length-during-advertising/
Mediaguru. "Length of screen attention during advertising in Czechia as of October 2022 (in seconds)." Chart. November 24, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1381290/czechia-screen-attention-length-during-advertising/
Mediaguru. (2022). Length of screen attention during advertising in Czechia as of October 2022 (in seconds). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1381290/czechia-screen-attention-length-during-advertising/
Mediaguru. "Length of Screen Attention during Advertising in Czechia as of October 2022 (in Seconds)." Statista, Statista Inc., 24 Nov 2022, https://www.statista.com/statistics/1381290/czechia-screen-attention-length-during-advertising/
Mediaguru, Length of screen attention during advertising in Czechia as of October 2022 (in seconds) Statista, https://www.statista.com/statistics/1381290/czechia-screen-attention-length-during-advertising/ (last visited August 25, 2024)
Length of screen attention during advertising in Czechia as of October 2022 (in seconds) [Graph], Mediaguru, November 24, 2022. [Online]. Available: https://www.statista.com/statistics/1381290/czechia-screen-attention-length-during-advertising/