Fintech was the segment with the largest year-over-year outdoor advertising rental growth in Egypt. As of 2022, the segment grew by around 70 percent. The confectionery and snack, real estate (second homes), and fast food segments followed in outdoor advertising rental growth of 65 percent, 62 percent, and 61 percent, respectively. On the other hand, the automotive industry faced the most significant drop in outdoor advertising spot rentals.
Year-over-year outdoor advertising rental growth in Egypt in 2022, by segment
The sources add that 35,000 billboard audits in Greater and Cairo and Alexandria have been conducted, Furthermore, 1,322 brands and1,016 advertisers engaged in outdoor advertising that year.
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Zawya. (February 2, 2023). Year-over-year outdoor advertising rental growth in Egypt in 2022, by segment [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1381186/outdoor-advertising-growth-by-segment-egypt/
Zawya. "Year-over-year outdoor advertising rental growth in Egypt in 2022, by segment." Chart. February 2, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1381186/outdoor-advertising-growth-by-segment-egypt/
Zawya. (2023). Year-over-year outdoor advertising rental growth in Egypt in 2022, by segment. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1381186/outdoor-advertising-growth-by-segment-egypt/
Zawya. "Year-over-year Outdoor Advertising Rental Growth in Egypt in 2022, by Segment." Statista, Statista Inc., 2 Feb 2023, https://www.statista.com/statistics/1381186/outdoor-advertising-growth-by-segment-egypt/
Zawya, Year-over-year outdoor advertising rental growth in Egypt in 2022, by segment Statista, https://www.statista.com/statistics/1381186/outdoor-advertising-growth-by-segment-egypt/ (last visited January 04, 2025)
Year-over-year outdoor advertising rental growth in Egypt in 2022, by segment [Graph], Zawya, February 2, 2023. [Online]. Available: https://www.statista.com/statistics/1381186/outdoor-advertising-growth-by-segment-egypt/
