Drivers of brand abandonment by digital buyers in Canada 2022

Published by
Koen van Gelder,
Nov 9, 2024
In Canada, the main reason why online shoppers stopped buying from retailers they previously purchased from regularly was that they were dissatisfied with the product quality. High prices, poor shipping or delivery experiences, and poor customer service were also listed as some of the most significant drivers of brand abandonment by surveyed Canadian consumers.

Main drivers of retailer abandonment among online shoppers in Canada in 2022

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Release date

August 2022

Region

Canada

Survey time period

May 2022

Number of respondents

5,000 respondents*

Supplementary notes

* Canadians who shop online (population representative sample). The survey was administered in French and English.

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Statistics on " Online shopping behavior in Canada "

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Other statistics that may interest you Online shopping behavior in Canada

Overview

6

Categories

7

Retailers

4

Shoppers

4

Purchase process

5

Payments

5

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Topics

Online shopping behavior in CanadaFashion e-commerce in CanadaE-commerce in CanadaOnline grocery market in CanadaCross-border e-commerce in North America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
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For teams of up to 5 people
$959 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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