During a 2022 survey in the United States, 49 percent of responding brand marketers and agencies involved in out-of-home (OOH) advertising-related decision-making processes said data-driven audience targeting opportunities were among the most important attributes of OOH media. The same share of respondents mentioned the medium's unmatched reach and scale.
Leading attributes of out-of-home (OOH) media according to advertisers in the United States as of September 2022
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Talon Outdoor. (November 7, 2022). Leading attributes of out-of-home (OOH) media according to advertisers in the United States as of September 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1381106/attributes-ooh-advertisers-united-states/
Talon Outdoor. "Leading attributes of out-of-home (OOH) media according to advertisers in the United States as of September 2022." Chart. November 7, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1381106/attributes-ooh-advertisers-united-states/
Talon Outdoor. (2022). Leading attributes of out-of-home (OOH) media according to advertisers in the United States as of September 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1381106/attributes-ooh-advertisers-united-states/
Talon Outdoor. "Leading Attributes of Out-of-home (Ooh) Media According to Advertisers in The United States as of September 2022." Statista, Statista Inc., 7 Nov 2022, https://www.statista.com/statistics/1381106/attributes-ooh-advertisers-united-states/
Talon Outdoor, Leading attributes of out-of-home (OOH) media according to advertisers in the United States as of September 2022 Statista, https://www.statista.com/statistics/1381106/attributes-ooh-advertisers-united-states/ (last visited December 22, 2024)
Leading attributes of out-of-home (OOH) media according to advertisers in the United States as of September 2022 [Graph], Talon Outdoor, November 7, 2022. [Online]. Available: https://www.statista.com/statistics/1381106/attributes-ooh-advertisers-united-states/
