During a 2022 survey in the United States, 51 percent of responding brand marketers and agencies involved in out-of-home (OOH) advertising-related decision-making processes said they expected to increase their spending on OOH media in 2023. Around 93 percent reported intending to allocate at least five percent of their marketing budgets to that medium. An even higher share of 97 percent stated that they planned to allocate five percent or more of their budgets to OOH in 2025.
Advertisers' attitudes toward out-of-home (OOH) media spending in the United States as of September 2022
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Talon Outdoor. (November 7, 2022). Advertisers' attitudes toward out-of-home (OOH) media spending in the United States as of September 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1381094/advertisers-attitudes-ooh-spending-united-states/
Talon Outdoor. "Advertisers' attitudes toward out-of-home (OOH) media spending in the United States as of September 2022." Chart. November 7, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1381094/advertisers-attitudes-ooh-spending-united-states/
Talon Outdoor. (2022). Advertisers' attitudes toward out-of-home (OOH) media spending in the United States as of September 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1381094/advertisers-attitudes-ooh-spending-united-states/
Talon Outdoor. "Advertisers' Attitudes toward Out-of-home (Ooh) Media Spending in The United States as of September 2022." Statista, Statista Inc., 7 Nov 2022, https://www.statista.com/statistics/1381094/advertisers-attitudes-ooh-spending-united-states/
Talon Outdoor, Advertisers' attitudes toward out-of-home (OOH) media spending in the United States as of September 2022 Statista, https://www.statista.com/statistics/1381094/advertisers-attitudes-ooh-spending-united-states/ (last visited October 02, 2024)
Advertisers' attitudes toward out-of-home (OOH) media spending in the United States as of September 2022 [Graph], Talon Outdoor, November 7, 2022. [Online]. Available: https://www.statista.com/statistics/1381094/advertisers-attitudes-ooh-spending-united-states/