IPG Mediabrands won the highest-spending advertising pitch in the United States in 2023, a sales presentation for Berkshire Hathaway-run auto insurance company GEICO with media spending of 815 million U.S. dollars. Spark Foundry – controlled by the Publicis Groupe – made it twice into the U.S. top five. It ranked second with a 700-million-dollar pitch for Lowe's and fourth with a 365-million-dollar pitch for Kimberly-Clark.
Leading advertising pitches in the United States in 2023, by media spending
(in million U.S. dollars)
Brand (main winning network)
Media spending in million U.S. dollars
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
COMvergence. (February 2, 2024). Leading advertising pitches in the United States in 2023, by media spending (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1381049/pitches-united-states/
COMvergence. "Leading advertising pitches in the United States in 2023, by media spending (in million U.S. dollars)." Chart. February 2, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1381049/pitches-united-states/
COMvergence. (2024). Leading advertising pitches in the United States in 2023, by media spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1381049/pitches-united-states/
COMvergence. "Leading Advertising Pitches in The United States in 2023, by Media Spending (in Million U.S. Dollars)." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/1381049/pitches-united-states/
COMvergence, Leading advertising pitches in the United States in 2023, by media spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1381049/pitches-united-states/ (last visited July 22, 2024)
Leading advertising pitches in the United States in 2023, by media spending (in million U.S. dollars) [Graph], COMvergence, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/1381049/pitches-united-states/