Major factors in wine choices in Japan 2022

Published by C. Diep, Apr 28, 2023
The taste was the most important factor wine drinkers in Japan paid attention to when choosing fermented liquor, as revealed in a survey conducted in September 2022. Over 62 percent of respondents named the taste of a product as a major point, whereas only around 15 percent looked at the evaluation by other people.

Important factors when choosing fruit wines in Japan as of September 2022

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Release date

November 2022

Region

Japan

Survey time period

September 21 to 26, 2022

Number of respondents

1,000 respondents

Age group

20-69 years

Special properties

respondents who drank wine once a month; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Please select all that apply to the question, 'points to pay attention to when choosing wine.'"

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